conecta FICTION


We will soon announce the new call for projects for the Branded Content Contest 2019

Audiovisual professionals were in charge of reading and evaluating the Branded Content projects in order to select 5 finalists.
This jury of Conecta FICTION 2 was formed by:

SARA ANTUÑA CERREDO Management Board Member of ALMA and Fiction Content Coordinator Department at Zeta Audiovisuales (Spain)

In 2006, she started working in the production company Globomedia, in the sitcoms Aida and Gominolas. In 2008, she joined the production company Notro TV, where she wrote in the series Plan América, La familia Mata and the daily series HKM. In 2009, she returned to Globomedia, where she wrote in the series Los hombres de Paco, participated in the creation, development and writing of Luna, el misterio de Calenda and taught in the Master of Script of the company. In 2012, she became part of the script team of the series Con el culo al aire, of La Competencia production company, and she taught in the Master of Script at the University of Salamanca. In 2013, she wrote in the series B&B (Globomedia) and the following year she worked in the development of projects for the production company Doble Filo, where she also participated in the writing of the comedy Algo que celebrar. From 2014 to 2017, she has been part of the development department of Globomedia and Mediapro and she has written for the Mexican daily series Atrapada. In 2018, she joined the fiction content department at Zeta Audiovisual, where she coordinates the development of fiction formats for TV and film. She is a member of the management board of ALMA.

EDUARDO BASARTE Secuoya Nexus Director (Secuoya Group’s Digital and Corporate Area) (Spain)

Specialized in leading and managing new businesses related to the field of digital content, digital transformation and marketing. Director of Secuoya Nexus, the area of solutions for brands within the Secuoya Group, where we offer a set of services ranging from creativity, content production -in video, VR, AR- or brand communication to the dissemination and measurement of results.
Previously, I led the creation and development of new business units at Vocento (Content Factory and Factor Moka) and Editorial Unit (UE Studio). Founding member of BCMA.

ROGER CASAS-ALATRISTE Founder and CEO of El Cañonazo Transmedia

Roger Casas-Alatriste is the founder and CEO of El Cañonazo Transmedia, a Madrid- based company specialized on three business areas: design of online video strategies for brands, the development and production of transmedia formats, and audiovisual multi-platform content production service.
Under Casas-Alatriste’s guidance, El Cañonazo Transmedia, initially launched in 2010 as a digital production house, has expanded and diversified to become one of Spains’s leading transmedia companies. He’s worked on digital content generation since 1999 in companies such as Columbia Tristar Home Entertainment, SportsYA! y MobuzzTV.
Casas-Alatriste is member of the Branded Content Marketing Asociation, of the Red de Industrias Creativas RIC Crea (Creative Industries Network), and member of the board at Innovación Audiovisual collective.

JOSEP GATELL Scriptwriter and ALMA Vice President (Spain)

Josep Gatell has been a scriptwriter since 2005 for both television and film. His latest works have been as a script coordinator in the TV series Cuerpo de Élite and as co-writer of the feature film Es por tu bien. Josep’s career has focused mainly on the script of comedy both in fiction and entertainment: he has written for Buenafuente or José Mota and for well-known companies in the sector such as Comedy Central, Pausoka or 7yAcción.
Josep combines his profession with teaching, participating as a guest lecturer in the Master in Audiovisual Script at the University of Navarra, co-author of the book Objetivo Writer’s Room about the working system in the script rooms of the United States, and he is part of the board director of the Spanish writers’ union, ALMA, of which he is currently vice president.

COVADONGA NOGUEROL FERNÁNDEZ  Marketing Services Director at Estrella Galicia (Spain)

Licensed in Information Science by the Universidad Complutense (Madrid) and Master in Management of Radio Companies by RNE and UCM, she is currently Media Director at Hijos de Rivera, S.A.U. (Estrella Galicia). Previously, she worked at Antena 3 TV as Subdirector of Marketing and at Mediaset Spain as Product Marketing Manager.
During the last years, she has highlighted her work because of the constant search for innovation in the media strategy and amplification of brand content, being awarded as an advertiser this last year 2018 with the Genius Grand Prize for innovation in communication. Other recognitions acquired lately have been a bronze SOL and an EFI of gold, both in 2014.

ROCÍO RODIEL Executive Producer & Partner at The Mad Media Company

From a young age linked to the audiovisual world.
My first works were two short films: one with Santiago Segura, Goya for the best fiction short film and the other with Fernando León de Aranoa, Sirenas, with which we got countless awards.
The next step was to film with English and American (Talk of Angels for Miramax, Lorca with Andy Garcia, Don Quijote by Peter Yates, etc …).
Then, I landed in the advertising world and for years I directed the production company Dream Team. I have produced for the main national and international brands.A few years later, I worked as a freelance producer in different advertising agencies and as a consultant / costcontroller of different brands.
In Brandend Content I have worked for brands such as Loewe and Cutty Sark.
Currently, I am a partner and executive producer in the fiction production company The Mad Media Company.